Project Overview

The AAHAR International Food & Hospitality Exhibition is one of India’s most prominent trade platforms for the food and beverage industry. For this exhibition, Khuben, a company focused on redefining international food and beverage distribution in India, aimed to showcase multiple global brands under a single unified exhibition space.

Khuben’s goal was to introduce and promote leading international food brands while creating a strong presence that would attract distributors, buyers, and industry professionals attending the exhibition.

To bring this vision to life, AND Events was appointed to design, build, and host the exhibition stall.

Client Objective

Khuben wanted to present its growing international portfolio by highlighting several brands within a single exhibition space. The brands featured at the stall included:

• Otoki – Korean food brand known for Jin Ramen and packaged food products
• Caffino – Coffee and beverage solutions brand
• Uoayo – Newly launched product range

The challenge was to create a stall that would:

• Showcase multiple brands clearly without visual clutter
• Attract visitors in a highly competitive exhibition environment
• Allow easy product display and visitor interaction
• Reflect Khuben’s role as a distributor of international food brands in India

Stall Design & Concept

AND Events developed a stall concept focused on clean architecture, bright branding, and structured product presentation.

Multi-Brand Display Strategy

Since the stall needed to represent multiple brands, the design was divided into dedicated display sections, each highlighting a specific product category. This allowed visitors to easily explore the different product lines without confusion.

Backlit shelves and illuminated product walls ensured that the products remained highly visible across the exhibition hall.

Open and Inviting Layout

The stall was designed with open access from multiple sides, allowing visitors to walk in freely and explore the product displays.

This open layout increased visitor engagement and helped create a welcoming environment for industry professionals visiting the exhibition.

Product Showcase

Each brand was given a dedicated display section within the stall:

• Otoki Jin Ramen – prominently displayed with bright product shelving
• Caffino – coffee product display and branding area
• Uoayo – new product launch display section

The design ensured that the stall worked both as a product showcase and a brand introduction platform for visitors.

Reception and Meeting Area

To facilitate business conversations and distributor inquiries, the stall included:

• A reception desk for visitor interaction
• Seating areas for discussions and product explanations
• Organized circulation space for smooth visitor flow

This helped convert exhibition visitors into potential business leads.

Execution by AND Events

The AND Events team handled the complete stall execution, including:

• Stall design and layout planning
• Fabrication and structure installation
• Branding integration and lighting setup
• Product display installation
• On-site coordination and final setup

Every element was carefully installed to ensure the stall delivered a professional and visually impactful presence at the exhibition.

Outcome

The Khuben stall successfully created a strong brand presence at the AAHAR exhibition, drawing attention from visitors exploring international food products and distribution opportunities.

By combining structured product displays, strong branding, and an open visitor-friendly layout, the stall provided an effective platform for Khuben to introduce its international product portfolio to the Indian market.

About AND Events

AND Events specializes in designing and executing exhibition stalls, brand experiences, and corporate event environments that help businesses stand out in competitive exhibition spaces.

From concept to execution, the focus is always on creating visually engaging spaces that support brand visibility and business interactions.